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Why local Internet advertising is good business!
Businesses using the Internet to promote and sell their goods and services have grown 46% faster in the last two years than those that don't. - U.S. Department of Commerce
Online spending will hit $3.9 billion in 2005. That's 46% greater than 2004. - Borrell Associates
87% of online users depend on the Internet to access local information. - Digitrends
52.7% of an online business directory users visited a merchant because of what they saw online. - Digitrends
85.5% of users of an online business directory would recommend the site to friends and family. -Harris Interactive
74% of adults are searching online an average of 9 hours a week! - Harris Poll
Less than 50% of people in the United States read newspapers daily. - Washington Post
Why Are People Online?
People want to pick what they see, not what editors and TV producers pick for them. Online, people can choose what & when they view, not what editors and TV producers choose for them.
People are turning to online sources of information and advertising because they can search & select!
We attract viewers to the our local area with great local content. Most searchers are window shoppers. If they don't like what they see in the window, they won't be coming back. Without good content, our site becomes a ghost town with a big "Road Closed" sign in front of it. So with us, content is priority one!
It's the content that drives people to our site. Even if they use a search engine to get here, what good does it do if Google refers a million visitors to our site if they don't find what they're looking for? We concentrate on good content, so our viewers keep coming back. And keep seeing your ads.
We provide people a choice.
Unlike print advertising, which is one-and-done, tossed out with the household trash, Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when people want it and search for it.
Unlike broadcast advertising, which has a shelf-life of just seconds and must be repeated--and paid for repeatedly--to get people to remember it . . . Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when viewers want it and search for it.
The key is the content
We offer many great things for our visitors, ensuring they return again and again! Your advertising is online around the clock all year long, at a fraction of the cost of traditional print and broadcast advertising, which have a limited shelf-life.
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